OPEN HOUSE ALTERNATIVE: THE BROKER’S OPEN HOUSE

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You’re probably familiar with the traditional open house, where your real estate agent hosts an open house at your property for a few hours on the weekend, allowing prospective buyers and passersby to see the place in person. But there’s a different kind of open house, and it can be a valuable tool for selling your home: The Broker’s Open House.

At a Broker’s Open House, your real estate agent invites other agents and industry contacts to the property, so they can view it and see if it’s right for the buyer clients they’re working with. Rather than the typical weekend hours, a Broker’s Open House is usually held during weekdays, since there’s no need to plan for buyers’ usual weekend house hunting tours, and weekdays often work better for agents’ schedules.

The event itself isn’t much different from a typical open house. Your agent will play host for a few hours, showing other real estate professionals around the property. The difference is that a Broker’s Open House can give your property more exposure—each agent at the open house can then pass along their opinion to their buyer clients.

A Broker’s Open House cuts down on the window shoppers who might not actually be in the market, so you’ll have fewer strangers wandering through your home—everyone who steps foot inside will likely be in the real state business, so it’s a more professional setting.